Improving Decision Quality for Better Business Outcomes
I explore how businesses can leverage data, analytics, and digital systems to make tradeoffs explicit, strengthen decision-making at scale, reduce risk, and make outcomes more predictable — helping leaders focus on the decisions that matter most.
The problem
Every business makes ongoing resource allocation decisions — automation, pricing, technology, new capabilities — based on incomplete information and outcomes that can't be fully validated in advance. When decisions miss targets, the cost isn't just financial; it's lost opportunity, momentum, and stakeholder confidence.
The questions that matterBetter decisions connect directly to outcomes and answer:
- Is the ROI realistic or optimistic?
- Which assumptions could break?
- How does this affect margin, not just revenue?
- What's the downside if we're wrong?
- Is this the best use of capital right now?
